A sample of materials developed for the Unbroken Studios rebrand. With the new COO and myself starting at around the same time we both thought it important to make sweeping changes to the brand and public facing image of the company in order to better reflect the studio’s staff, its values, and its ambitions.
The updated brand seeks to portray:
- The collaboration (overlapping) of talent
- The studio love of games (way point markers which double as letter forms)
- The studio’s focus on shooters (subtle tracer rounds form the counters)
- More dynamic, less masculine color scheme and more neutral (less hard angular) forms