WORK FOR
Forza Motorsports 6 DLC
EMPLOYER
Turn 10 Studios Microsoft
DIRECTION
Rory Reich + Nic Johnson
As the amazing team and I wrapped up work on the Forza Porsche Expansion and ongoing Apex work we began work on the Nascar Expansion. Similar brand limitations and guidelines applied when looking to foster a major brand within another while residing parallel with another unique brand expansion. We knew that the Nascar Expansion would feature a unique career, and we wanted it to be more bespoke than the Porsche Expansion as we would have additional resources. We also were aware that within the Nascar brand there existed breathing room to explore. Working with the Project and Concept Art Directors I generated mood boards and key art inspired by Nascar’s own promo content that would serve as a rough heading for the career content (videos and graphic art) that needed to be generated.