Early in development on The Weird West I used a standard design process in pooling high level creative ideas into buckets, gathered reference for those buckets and created rough initial concepts per direction. Those concepts were then refined and developed into production facing visual targets that I began to implement via Ue4 UMG.
LATE DEVELOPMENT
During pre production the visual direction was refined and evolved with the style of the game itself as well as creative input from stakeholder such as Bad Robot.